The field of web development is growing faster than ever before, and being ahead of the curve isn’t just a nice thing; it’s essential. If you’re a business marketer, owner or web developer, being aware of the most recent trends can aid you in designing websites that aren’t just functional but in the future-proofing department.
In SUM Group, we specialise in using cutting-edge technology to provide unique web solutions that meet your requirements. Let’s look at the top five web development trends shaping the web development industry in 2018. Let’s look and discover what’s hot and how you can leverage it to benefit!
1. Artificial Intelligence (AI) Integration
AI/ Artificial Intelligence has moved beyond being a mere buzzword, it’s now transforming how websites engage with users. From chatbots providing instant support to personalisedz recommendations tailored to individual preferences, AI is making websites smarter, more efficient, and highly user-friendly.
Why is it essential:
- Chatbots: Provide instant customer support and improve engagement.
- Personalisation: AI examines the user’s behaviour to create personalised products and content suggestions.
- Automation: Streamline tasks such as data analysis and content creation.
Imagine you’re on a site that can predict what you’re looking for before you consider asking. This is the potential of AI integration.
2. Voice Search Optimisation
The rise of modern smart speakers and virtual assistants like Alexa and Siri has revolutionised web development, making voice search a game-changing trend. Today, many users depend on voice commands to look up information, make online purchases, and interact with brands.
Key benefits:
- Accessibility improvements Websites are more accessible for those who have disabilities.
- Increased visibility: Optimising your website for voice search increases SEO positions.
- Comfort: In line with the growing demand for hands-free browsing.
To remain competitive, businesses must improve their websites to cater to conversational, natural phrases and keywords.
3. Progressive Web Apps (PWAs)
Progressive Web Apps combine the top of mobile and web applications, providing an intuitive, mobile-like experience without downloading. They’re reliable, fast and run offline, making them a popular choice for developers and users.
What differentiates PWA from other companies:
- Acceleration: It loads instantly, even with low connections.
- Offline functionality: This allows users to access content without an internet connection.
- cost-efficient: Get rid of the requirement for separate development of native apps.
For businesses that want to improve the user experience while also reducing expenses, PWAs are a win-win solution.
4. Dark Mode Design
The dark mode trend isn’t only a fad; it’s an aesthetic choice that will be around for a while. With its elegant design and appeal, the dark mode has grown popular on websites and applications.
Benefits of dark mode
- Lower eye strain: It is easier for the eyes to relax, particularly in low-light conditions.
- Energy efficiency: Increases the life of batteries on OLED and AMOLED screens.
- Modern style: It adds a look of sophistication to your brand.
The ability to switch between dark and light settings ensures that your website is responsive to users’ diverse preferences.
5. Motion UI and Microinteractions
Static websites are no longer in fashion, and dynamic, interactive designs are now in. The motion interface and the micro interactions provide subtle animations and transitions that increase user engagement and help navigate.
Examples of motion UI:
- Hover effects: Buttons change colours or move when they are hovered over.
- Loading animations: Keep viewers entertained while waiting for their turn.
- Scroll-triggered animations: Bring elements to life when users scroll through the page.
These significant aspects can dramatically increase the user’s satisfaction and retention.
Conclusion: Stay Ahead of the Curve
The world of web development is constantly changing, and adopting these developments can help your website gain an edge. From AI-powered personalised experiences and voice search, optimising the dark-mode design of these advancements is defining how digital experience will evolve shortly.
In SUM Group, we’re passionate about helping businesses utilise the latest technology to design distinctive websites. If you want to redesign your website or create something new, SUM Group’s team will help.
Your Turn: Take Action Today!
Are you looking to enhance your website using these cutting-edge developments? Don’t let your website fall behind. Work in SUM Group to bring your idea to the world.
Do you have any thoughts about these trends? We’d be delighted to hear your ideas! Send us your feedback in the comments below, or contact us directly. If you’ve enjoyed this article, do not forget to send it to your networks to help them stay on top, too!
Let’s design the future of the internet by advancing one trend at a.